Research

Menú Mobile market research: Instant access and real-time responses Conclusion 6 min read Mobile market research: Instant access and real-time responses Mobile phones allow us as consumers to be connected at all times. Currently, in terms of the number of smartphones, surveys show over 1 mobile phone in use per inhabitant in Brazil, totaling up ... Read more

Menú 3 Main Types of Survey Fraud Conclusion 5 min read 3 Main Types of Survey Fraud A few weeks ago, Zinklar’s Sampling and Panel Advisor, Efrain Ribeiro, was interviewed in a Market Research podcast regarding data security and survey fraud in the Market Research industry today. Ribeiro is a respected professional with a long track of ... Read more

Menú A Pricing test Success Story: Product Relaunch 4 min read A Pricing test Success Story: Product Relaunch Penetration Testing Pricing is a market research type of study that allows brands to check the price before launching a product. Price is a key factor when deciding whether or not to purchase a product. This makes understanding which price ... Read more

Menú eCommerce Beauty Industry Challenges Beauty Industry Purchase Habits by Age and Country Where do consumers purchase cosmetics online? What kind of cosmetics do consumers purchase? Purchase incentives for online cosmetics Recommendations based on the beauty industry trends insights obtained 6 min read eCommerce Beauty Industry Challenges Do you work in the cosmetics industry? Are ... Read more

Menú You’re getting your insights, fast Real-time opinions on hot topics Go from insight to action in record time Fewer humans, more efficiency Your gut feelings are confirmed by the data Impress with your adaptability Tracks Real success New Market Research methodologies 9 min read You’re getting your insights, fast Completing fieldwork market research in ... Read more

Menú Survey Error Types: It all starts with a survey Bias: ours, yours, theirs. It’s everywhere Embrace diversity 5 min read Survey Error Types: It all starts with a survey Avoiding survey errors is in everybody’s minds when creating a new survey, yet everybody gets things wrong from time to time. So we took a ... Read more

Menú Which new product should we launch? Is our packaging communicating what we want it to? What’s the competition’s heavily-guarded secret? Is this innovation affordable? Why does our merchandising sell so little? Will this new line of products be successful? Is our new ad working for us? Make business decisions safely by listening to your ... Read more

Menú Innovative Market Research, more frequently and shorter Innovative Market Research Workshops Live Campaign Tests By extension, On-Air Campaign Optimisation Spit-fire questions to unlock any standstill Why is it important to change how we use and schedule market research? 7 min read Innovative Market Research, more frequently and shorter The biggest advance in human technology ... Read more

Menú Why agile market research anyway? Express market research What to do when fast is not agile 6 min read Why agile market research anyway? A few weeks ago, we spent a couple of days with a client collaborating on innovation workshops for their teams. As the days went by, workshop participants tested different ideas ... Read more