Research

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Menu What is comparative analysis? Why use comparative analysis? Types of comparative analysis How to conduct a comparative market analysis How to write a comparative analysis Comparative analysis in market research A real-world example of comparative analysis Constant comparative analysis Zinklar: Your go-to comparative analysis tool for fast and actionable insights 10 min read Comparative ... Read more
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Menu Choosing well: the key to a reliable database Anti-fraud technology: Protect your surveys from fake responses Short, mobile-optimised surveys to avoid fatigue Are respondents being honest? 4 min read Have you ever made decisions based on data that turned out to be less reliable than expected? In market research, this can have significant and ... Read more
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Guide to Cano Analysis
Menu What is Kano Analysis? Why Kano Analysis matters today Key concepts of the Kano Model Using the Kano Questionnaire to gather customer insights Applying Kano Analysis to product development Challenges and limitations of Kano Analysis Final thoughts: Why Kano analysis matters 6 min read In today’s competitive market, understanding what makes your customers happy ... Read more
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2 case studies on product launches
Menú Are we willing to take the risks of not conducting market research? Case 1: The Relaunch of a Perfume Case 2: Reformulating a sauce 6 min read Imagine launching a product into the market without doing your homework: without knowing what your customers think, without understanding what they truly value about your brand, or ... Read more
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Menu Panel Quality and Survey Sample Fraud: The Challenge Factors that Contribute to Guaranteeing the Quality of Panels in Market Studies Ensure Quality and Diversity with Multiple Sample Sources Selecting Respondents For Our Surveys Control, Control and Quality Control 6 min read Thanks to technology, today it is much faster and easier to know the ... Read more
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Menu Advantages and disadvantages of a traditional market research method Advantages and disadvantages of an agile market research method Comparison of an Agile vs. Traditional market research method 6 min read Why change something if it works? The maxim “if something is working, don't touch it” is often useful in many decisions in everyday life. ... Read more
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Menu Define Clear Objectives Know your Audience Keep it Short and Simple Use a Variety of Question Types Test Your Survey Optimize for Mobile Analyze and Act on the Data Final words 6 min read In our data-centric business environment, consumer surveys are pivotal tools that provide essential insights into customer preferences, satisfaction, and behavior ... Read more
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Menu Understanding the Competitive Landscape Maximizing ROI in Marketing with Consumer Insights The Keys to Sustainable ROI 6 min read In marketing, Return on Investment (ROI) is not just another metric, it is the barometer of success. Understanding the balance between the cost and benefit of each action is crucial, especially in competitive markets. To ... Read more
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Menu What is a Customer Centric Strategy? How Customer Centric Strategies Drive Business Success Why you should NOT ignore Customer Centric Marketing  Conclusion 6 min read   Mariona Campmany, CMO at Zinklar, has more than 15 years of experience in the industry. She has worked with some of the most relevant national and international brands, ... Read more
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Menu Define Your Research Objectives Strategic Customer Segmentation Quantitative Research Strategies The Impact of Qualitative Research Customer Analysis for Improvement Customer Profiles, Personas, and Journeys 6 min read Consumer behavior analysis involves collecting and analyzing data to know how your customers feel and behave when interacting with your brand. Doing so will help you make ... Read more