Research

Menú A Solution to Ensuring Sample Quality 5 min read A Solution to Ensuring Sample Quality How to ensure sample quality when conducting a survey has always been a key topic for researchers and marketers alike. Doing so ensures that the results yielded from the survey are accurate and high-quality. Zinklar’s Sampling and Panel Online ... Read more

Menú Quantitative Market Research: What is it? Qualitative Market Research: What is it? Quantitative vs. Qualitative Research: Which is better? 6 min read Quantitative Market Research: What is it? Choosing the most appropriate market research methodology is essential to obtaining the insights needed for decision-making. One of the first questions to consider after determining the study objective ... Read more

Menú Key Aspects of the New Market Challenges 5 min read Key Aspects of the New Market “The challenges for traditional market research: new data, stakeholders and methods” by Jordi Ferrer, co-founder of Zinklar, was voted as the best article of 2016 in Research and Marketing, in AEDEMO’s Annual Gala, celebrated on 30/03/2017. We reproduce ... Read more

Menú Our Exploratory Research Success Stories Case One: Category consumption exploratory research Case Two: New target repositioning 5 min read Our Exploratory Research Success Stories Exploratory research is a market research study type that allows you to explore your category and find your target to design subsequent studies. Once that is completed, you can conduct in-depth consumer ... Read more

Menú The Body Shop Nespresso Apple Netflix Impossible Foods 6 min read The Body Shop Conducting innovation research is a fundamental part of launching a new product or service. Often, it takes identifying an opportunity in the market where consumers had a need that had not yet been met. That involves an in-depth understanding of ... Read more

Menú What is a Heat Map?  What Are the Benefits of Heat Map Analysis? Types of Heat Maps Use Cases for Heat Maps 7 min read What is a Heat Map?  As brands look to roll out a new product or campaign, they are often eager to learn if the new design will make an ... Read more

Menú Benefits of Mobile Survey Conclusion 6 min read Benefits of Mobile Survey Today, around 7.26 billion people own mobile devices. It’s a multi-purpose device from which we shop, consult our bank accounts, make restaurant reservations, interact with other people or consume all kinds of multimedia content. This figure is expected to grow steadily, which makes sense ... Read more

Menu As insights leader at Upfield, what is the importance of data in your brand? How has the new pandemic context influenced your brand? How does data help you understand the new consumer? Can you give examples of this phenomenon in your sector? Are consumers demanding a greater commitment from brands to sustainability? What did ... Read more

Menú Adopting a real-time consumer insights platform 5 min read Adopting a real-time consumer insights platform It seems like every day, we are faced with a new twist in the ongoing saga of the Covid pandemic. So many things we have come to rely on are changing constantly, and we as consumers are pivoting in ... Read more

Menú A New Reality With New Needs Meeting Consumer Needs in a Changing Marketplace Advantages of Real-Time Market Insights Stay Ahead by Staying Connected 5 min read A New Reality With New Needs As we begin to navigate the New Normal, consumer behavior is evolving at an accelerated pace. Are brands in a position to ... Read more