Research

Menú What are the current challenges in market research? Is it increasingly difficult to find quality insights? How often do you need to obtain insights to make decisions?  Can you explain the process of collecting insights related to a new product launch? How are you using quality insights to plan for large macro factors impacting ... Read more

Menú Idea generation What is a concept test? Benefits of a concept test Concept testing as part of innovation research When to carry out a concept test? Concept testing methods How to do a concept test with a concept testing platform 9 min read The concept test or proof of concept (PoC) is one of ... Read more

Menú What is market research? Benefits of market research Traditional vs. Agile Research Zinklar, the real-time insights platform 6 min read What is market research? Imagine going into a forest for the first time at midnight in an unknown place. There are bound to be many surprises, some of them not pleasant at all. This ... Read more

Menú What are consumer panels? Types of consumer panels Who are the panelists or participants? Uses of consumer panels Pros and cons of consumer panels 7 min read What are consumer panels? When conducting a market research project or a survey, it is just as important to think carefully about the questions to be asked ... Read more

Menú What are omnibus surveys, and how do they work? Characteristics of omnibus surveys Advantages and disadvantages of the omnibus survey Alternatives to omnibus surveys 5 min read What are omnibus surveys, and how do they work? Consumer-centric brands need to know their target audience’s opinions, needs, and preferences. And for this, different market research ... Read more

Menú Five top insights tips for marketers to become insights rockstars! Plan effectively Be proactive, not reactive Be curious about everything! Be Bold Expect to iterate 6 min read Five top insights tips for marketers to become insights rockstars! In every great rock band worldwide, the bassist, the lead guitar, the keyboards, and the drums ... Read more

Menú Barbara Schandl, Insights Lead SnackFutures Innovation from Mondelez BV Pradeep – Global VP of consumer insights, Unilever & Jeannine – DS Smith Daniel Siddle, Senior Consumer and Brands Insight Manager at Molson Coors Conclusion 8 min read Barbara Schandl, Insights Lead SnackFutures Innovation from Mondelez Day two is underway at Quirks Event London with a brilliant ... Read more

Menú Keith Bailey, Senior Insights Advisor at Transport Focus Jenny Kasher from Kellogs Tom Cole, Senior Insight Manager at BT Sara Green from Bahlsen Ellie Inman, Consumer Insights Lead at John Lewis Conclusion 9 min read Keith Bailey, Senior Insights Advisor at Transport Focus Quirks Event London, the insights event, is a two-day gathering of ... Read more

Menu What is brand awareness? Measuring brand awareness through a survey Brand Awareness Custom Research vs. Brand Tracking surveys 6 min read Brand awareness is one of the most common metrics in market research surveys. Discover now what it is, why you should care, and find out which are the right brand awareness questions you ... Read more