Insights

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Menu Consumer insights vs. product insights: What's the difference? How to gather actionable product insights Making data meaningful Applying insights across the product lifecycle Leveraging product insights platforms and tools Real-world examples and case studies Avoiding common pitfalls Turn consumer insights into winning products with Zinklar 10 min read Creating a product that truly resonates ... Read more
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What are consumer insights and how can they transform your marketing strategy
Menu What are customer insights? Benefits of customer insights Types of customer insights How to get consumer insights Applying customer insights to business strategy Maximizing consumer insights with Zinklar 6 min read In today’s fiercely competitive business landscape, understanding your customers has become more crucial than ever. Consumer insights go beyond just knowing who your ... Read more
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2 case studies on product launches
Menú Are we willing to take the risks of not conducting market research? Case 1: The Relaunch of a Perfume Case 2: Reformulating a sauce 6 min read Imagine launching a product into the market without doing your homework: without knowing what your customers think, without understanding what they truly value about your brand, or ... Read more
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Menu Define Clear Objectives Know your Audience Keep it Short and Simple Use a Variety of Question Types Test Your Survey Optimize for Mobile Analyze and Act on the Data Final words 6 min read In our data-centric business environment, consumer surveys are pivotal tools that provide essential insights into customer preferences, satisfaction, and behavior ... Read more
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Menu The Importance of Consumer Insights The Value of Consumer Data How to Become a Customer-Centric Company Measuring the Success of Your Consumer Insights Program Challenges in Integrating Consumer Insights Programs 6 min read According to 45% of marketers, executives pay close attention when decisions are based on consumer insights. For this reason, becoming the ... Read more
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Menú Ice Cream Sales Chilled by Inflation A Frosty Cascade Adapting to an Icy Climate Ice Cream Brands Face Challenges Looking Beyond the Meltdown: A Sweet Future? 6 min read Ice Cream Sales Chilled by Inflation As inflation sweeps the nation, the once-beloved indulgence of ice cream is feeling the freeze. Rising prices have led to ... Read more
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Menú What’s a price test? How to make a price test? 5 min read What’s a price test? The price of a product or service is a determining element in the consumer’s purchase intention, especially in times of high inflation, where consumption habits change due to price increases. For this reason, it’s essential to perform price ... Read more
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Menú What about the Official World Cup Sponsors? What you will find in the World Cup Brands Ranking Survey design 3 min read What about the Official World Cup Sponsors? The FIFA World Cup is breaking audience records around the world. Once again, this competition has become the best showcase for brands. For this reason, measuring advertising effectiveness at ... Read more
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Menú Advertising pre-test questions Post-test advertising questions Ad tracking questions 5 min read Advertising pre-test questions Creating market research from scratch can be more accessible by leveraging professionally curated templates. Regardless of the level of experience or knowledge in the sector, solutions such as the Zinklar insights platform facilitate advertising testing, packaging testing, and more ... Read more
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Menú Effects of Inflation 3 min read Effects of Inflation Zinklar has conducted a study in six countries – France, Germany, Mexico, Spain, the UK and the US – to better understand the effects of inflation on consumer habits in different industries. The insights discovered will help brands and retailers to adapt to new habits ... Read more