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brand funnel blog header / imagen de cabecera de blog sobre funnel de marca

March 21, 2023

Brand Funnel Mastery: A Guide to Sales & Loyalty

Other
Zinklar brand refresh

March 21, 2023

Zinklar Increases Audience Reach with B2B and Social Media Profiles

Zinklar
drivers and barriers article / artículo sobre drivers y barreras

March 16, 2023

Drivers & barriers: preparing to expand in a new category

Research
brand positioning

March 14, 2023

Effective brand positioning research: 5 key steps

Research
test de packaging o packaging test

March 8, 2023

Package design testing: everything you need to know

Research
entering a new product category use case by zinklar

March 3, 2023

Entering a new product category successfully

Research
usage and attitude research / Estudio U&A

February 28, 2023

Usage and attitude study (U&A): what does it mean?

Research
Measuring rebranding ROI: a successful case study

February 20, 2023

Measuring rebranding ROI: a successful case study

Research
Claims testing o prueba de claims

February 20, 2023

Claims testing, key to your marketing strategy

Research
new chocolate trends blog header / blog nuevas tendencias en chocolate

February 10, 2023

New Chocolate Trends 2023: Uncovering Consumer Preferences through Concept Testing

Research
Zinklar brand refresh

February 1, 2023

Introducing the new look & feel of the Zinklar smart insights platform

Zinklar
pricing test

February 1, 2023

Price Testing to Increase FMCG Sales

Insights
televisa business cas

February 1, 2023

How TelevisaUnivision has made its advertising more effective through data

Research
sustainable packaging/ packaging sostenible

February 1, 2023

Sustainable packaging trends: keys to stand out in the FMCG sector

Research
Idea screening

January 12, 2023

Idea screening: how to make your innovation process rock

Research
Zinklar
test de naming de producto

January 2, 2023

Product naming test: 8 tips for finding THE name

Features
Creative testing | creatividad publicitaria

December 22, 2022

Creative testing: how to get the most memorable ad?

Research
ad testing during Christmas

December 20, 2022

4 reasons to conduct ad testing during Christmas season

Research
world cup brands | marcas en el mundial

December 13, 2022

Brands at the World Cup: the consumer ranking

Insights
advertising effectiveness

December 1, 2022

10 questions to measure your advertising effectiveness

Research
insights professionals quirks

November 29, 2022

“The future for insights professionals is very bright”

Research
advertising plan / plan publicitario

November 25, 2022

4 tips for making a data-driven advertising plan

Research
ad testing template

November 18, 2022

Ad testing survey template: 10 essential questions

Research
ad-tracking

November 9, 2022

Ad tracking: why you should monitor advertising campaigns

Research
Post test publicitario

November 4, 2022

Post-Testing in Advertising: measuring advertising effectiveness

Research
Qatar World Cup Ads 2022

November 2, 2022

Qatar World Cup Ads 2022: the impact for brands

Research
pre testing

October 20, 2022

Ad Pre Testing: What is it For?

Research
ad testing / test de publicidad

October 14, 2022

The Ultimate Guide to Ad Testing

Research
Effects of Inflation

October 6, 2022

Effects of Inflation: what measures do consumers adopt?

Insights
christian poch

October 5, 2022

Christian Poch, new Head of Customer Success

Zinklar
conjoint analysis

September 30, 2022

Conjoint analysis, what is it and how to perform it?

Research
automated survey design

September 30, 2022

Intelligent automated survey design – Zinklar’s Guided Solution

Features
data quality

September 28, 2022

Data quality: 3 factors that contribute to the quality of your survey

Research
sara green case study about the benefits of zinklar platform

September 22, 2022

“Zinklar’s platform is absolutely fantastic”

Research
Concept testing

September 20, 2022

Concept testing: what it is and how to create one easily

Research
Christine Pereira

August 18, 2022

Christine Pereira, new Client Director Brazil

Zinklar
Market Research background

August 5, 2022

Market Research: democratization to help companies grow

Research
panel consumidores

August 3, 2022

Consumer panel, what types are there and what benefits do they offer?

Research
insights platform

August 1, 2022

All features now available with your existing plan

Features
omnibus survey

July 19, 2022

Omnibus surveys: how they help you get the insights you need quickly and efficiently

Research
Zinklar brand refresh

July 13, 2022

Zinklar raises €5.5M in Series A to accelerate global rollout of its insights automation platform

Zinklar
insights tips

June 22, 2022

Five tips for marketers to become insights rockstars!

Insights
food consumption trends

May 16, 2022

Post-COVID consumer trends: new food & drink consumption

Insights
Research
Quirks Media London

May 5, 2022

Quirks Media Event London – an overview from day 2 of the show

Research
quirks event London

May 4, 2022

Quirks Event Media London – a snapshot from day one of the conference

Research
Monadic testing vs sequential monadic testing vs comparison testing

April 21, 2022

Monadic testing vs sequential monadic testing vs comparison testing

Features
insight platform myths background

April 14, 2022

Three Common Myths About Insights Platforms

Insights
Research
Brand Awareness

March 22, 2022

Brand awareness survey: how to get started

Research
Survey sample quality

March 22, 2022

4 Keys to Ensure Sample Quality in Your Study

Research
survey questions

March 16, 2022

Ask the Right Market Research Survey Questions: 3 Tips For Marketers

Features
Research
Jeroen Buijs

March 15, 2022

Zinklar Appoints Jeroen Buijs as Vice President of Sales

Zinklar
quantitative vs qualitative research

March 3, 2022

Quantitative vs. Qualitative Research: Everything You Need to Know

Research
Traditional Market Research:Explaining new research

February 27, 2022

The Challenge of Traditional Market Research

Research
What is Exploratory Phase market research study?

February 20, 2022

What is Exploratory Research Study?

Research
innovation research test new concepts

February 14, 2022

Innovation Research: 5 Brands That Nobody Bet On

Research
Heat map Analysis in market research

February 7, 2022

Hot or Not? How Heat Map Analysis Helps You Get Better Insights

Research
man conducting a mobile survey

January 20, 2022

5 Major Benefits of Mobile Surveys for Market Research

Research

January 17, 2022

Upfield: “Zinklar’s Platform is a Conversation with the Consumer”

Research
consumer insights platform

January 12, 2022

How to Adopt a Real Time Consumer Insights Platform Successfully

Research
windmills at sunset. Sustainable marketing

November 30, 2021

Sustainable Marketing: a Customer-Driven Strategy

Insights
Man using a real-time insights platform

November 16, 2021

Want to Reconnect with Consumers? Real-Time Insights Platforms Are Key

Research
Mejores insights

October 1, 2021

Empower your Team to Create Better Insights

Features
Zinklar ficha a Ignasi Fernández como CMO

July 27, 2021

Zinklar Appoints Ignasi Fernández as Chief Marketing Officer

Zinklar
Cindy Salas in Zinklar

May 18, 2021

Cindy Salas and the Market Research in Mexico

Zinklar
Rhys Clemens in Zinklar

April 13, 2021

Working at Zinklar: Rhys Clements

Zinklar
Mobile Research in Brazil

March 16, 2021

Mobile Market Research in Brazil: A New Step into the Future

Research
Types of Survey Fraud in Market Research Industry

December 14, 2020

Types of Survey Fraud in Market Research Industry

Research
brand health blog header / imagen para el blog de zinklar sobre salud de marca

October 6, 2020

What Does Funnel & Brand Health Mean?

Research
The Pricing Test study

October 6, 2020

Why is the Penetration Testing Pricing Crucial for Every Major Brand?

Research
Consumer Insights covid

June 10, 2020

COVID-19: Effects on Consumption in the UK

Insights
Beauty Industry Trends: three red lipsticks

November 12, 2019

Beauty Industry Trends: A Thorough Analysis

Research
Content marketing strategy in market research

September 4, 2019

Improving Your Content Strategy Through Market Research

Insights
Sports Insights

June 19, 2019

Athleisure, Tech and the Surprising Secrets of Nike and Reeboks’ Success

Insights
fieldwork market research

May 3, 2019

8 Benefits of Fieldwork Market Research in Real-Time

Research
Sustainability Trends

April 3, 2019

Sustainability Equals Profit: Corporate Social Responsibility Trend Report

Insights
consumer spending habits uk

March 25, 2019

Consumer Spending Habits in the UK

Insights
Mobile market research is the answer

March 22, 2019

4 Reasons Why the Future of Research is Mobile

Insights
Research
stereotypes in advertising on international woman's day / Marketing Responsable

March 7, 2019

Stereotypes in Advertising on International Women’s Day

Insights
Snappy Research is now Zinklar

February 14, 2019

Snappy Research is now Zinklar

Zinklar
survey error types

January 10, 2019

3 Survey Error Types that Compromise Your Insights and How to Stop Them

Research
Food Consumption Habits / Hábitos de Consumo

December 12, 2018

Food Consumption Habits: Are We What We Eat?

Insights
Black Friday, a social phenomenon / Black Friday: Consumo y Hábitos de Compra

November 10, 2018

The Many Faces of Black Friday

Insights
Market research that's always ready

July 16, 2018

7 Examples of Agile Market Research Companies

Research
Innovative Market Research

June 12, 2018

Innovative Market Research: A Different Way of Doing Research

Research
Millennials Spending Habits / hábitos de consumo millennials

May 10, 2018

Millennials Spending Habits: The New Gold Rush?

Insights
Agile Market Research

March 25, 2018

How Agile Market Research is Helping Brands to Make Faster Decisions

Research
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