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Menú Zinklar now gives users access to About Zinklar 6 min read Zinklar now gives users access to: Barcelona, Spain, (21st March) – Zinklar is proud to announce a significant expansion to its audience reach capabilities by leveraging B2B and Healthcare professionals, and social media profiles. The company’s primary source of audience insights has always been through its 300-strong ... Read more
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Menú What is the brand funnel? How to make a marketing funnel? What types of brand funnel are there? What is a sales funnel? How to make a digital funnel? Digital funnel example: Netflix 7 min read What is the brand funnel? In a competitive market, where the main difficulty for brands is to stand ... Read more
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Menú Drivers & barriers in market research Why is it so important to know the “Drivers & Barriers” when expanding into a new category? Drivers and barriers research Drivers and Barriers examples 6 min read Drivers & barriers in market research When it comes to buying a product, many factors -beyond the need itself- influence ... Read more
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Menú What is brand positioning? Why is brand positioning important? What are the types of brand positioning How to create a strong brand positioning through research 9 min read What is brand positioning? Brand positioning is the place a product or service has in the consumer’s mind, making them prioritize your brand over the competition. Therefore, ... Read more
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Menú What is package design testing? What does the package design testing measure? Why packaging design testing is important? When is a packaging test conducted? How to create a packaging design test 6 min read What is package design testing? Throughout the purchasing process, many decisions are made, although the last and great decision is ... Read more
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Menú The challenge: enter the children’s cereal category The process Overall results 6 min read The challenge: enter the children’s cereal category The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more
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Menú What is a usage and attitude study? What can brands evaluate with a U&A research study? How do you conduct a usage and attitude study? Examples of U&A studies 6 min read What is a usage and attitude study? A usage and attitude study (U&A) is a type of descriptive market research known as a baseline ... Read more
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Menú What is claims testing? What differentiates an advertising claim from a slogan? What claims should I use in my product labeling? Claims testing examples How could you test a claim? 6 min read What is claims testing? Given the overexposure to which consumers are exposed, an effective marketing and advertising strategy is key for ... Read more
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Menú The challenge The rebranding process Results Measure the ROI of your rebranding today 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to measure your rebranding ROI and ... Read more
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Menú What are people looking for in chocolate? Chocolate trends for 2023 Concept test for new chocolate product ideas Benefits of testing your new concept in the chocolate market Main KPIs in a concept test 6 min read What are people looking for in chocolate? Chocolate trends for 2023 Given the increasing concern of the population for ... Read more