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Menú What is sustainable packaging? Sustainable packaging materials Sustainable packaging trends examples How to measure the impact of sustainable packaging on your brand image? 6 min read What is sustainable packaging? The presentation of any product is key to impacting consumers and influencing their purchasing decision. To achieve this, a company’s brand manager must follow ... Read more
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Menú What’s a price test? How to make a price test? 5 min read What’s a price test? The price of a product or service is a determining element in the consumer’s purchase intention, especially in times of high inflation, where consumption habits change due to price increases. For this reason, it’s essential to perform price ... Read more
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Menú The Zinklar way explained The new Zinklar look & feel explained Walking down memory lane 4 min read The Zinklar way explained Our brand embodies positivity, encouragement, and inspiration. Guided by our core values, of entrepreneurialism, passion, and excellence, we strive to make a positive impact on the world by empowering insights and marketing teams ... Read more
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Menú What is idea screening? Benefits of evaluating ideas Key questions for an idea screening: KPIs 6 min read What is idea screening? Screening ideas is the first step in any innovation process. It’s a procedure that requires a significant investment, so having consumer insights at each stage of innovation will allow you to ensure the ... Read more
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Menú What is product naming? Importance of product naming Types of naming 8 tips for choosing a product name Product naming process 7 min read What is product naming? Choosing the best name for your product can be easier than you think if you consult with the consumer. Your future success may depend on the ... Read more
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Menú What is advertising creativity? Why is advertising creativity important? How to create an attractive advertisement? How to do ad creative testing? Creative testing best practices Examples of top-performing advertisements 6 min read What is advertising creativity? Creativity and innovation play a fundamental role in a context as saturated and competitive as advertising. Making a difference ... Read more
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Menú Improve your advertising effectiveness with research Why you need to conduct Christmas ad testing Keep Holiday Campaigns On-Target Stay Agile in a Changing Market 5 min read Improve your advertising effectiveness with research For many brands, the Christmas season is an important time of the year, with a substantial part of their annual turnover ... Read more
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Menú What about the Official World Cup Sponsors? What you will find in the World Cup Brands Ranking Survey design 3 min read What about the Official World Cup Sponsors? The FIFA World Cup is breaking audience records around the world. Once again, this competition has become the best showcase for brands. For this reason, measuring advertising effectiveness at ... Read more
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Menú How to Measure Advertising Effectiveness What you will find in the Advertising Post-Test guide 3 min read How to Measure Advertising Effectiveness Advertising plays a fundamental role in a brand’s strategy, so it is crucial to measure the effectiveness of the actions carried out to ensure an effective marketing strategy and that the communication and advertising ... Read more
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Menú Current market research challenges How to proactively measure brand health How to maximize the voice of the customer What companies expect from insights experts What’s next? 2023 opportunities and trends in research 6 min read Current market research challenges For several years now, macroeconomic and social factors have directly and profoundly impacted consumer habits. ... Read more