Features

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Menú What is product naming? Importance of product naming Types of naming 8 tips for choosing a product name Product naming process 7 min read What is product naming? Choosing the best name for your product can be easier than you think if you consult with the consumer. Your future success may depend on the ... Read more
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Menú React to market changes and drive a faster consumer feedback cycle Market research made simple Revolutionizing survey design How to gain access 6 min read React to market changes and drive a faster consumer feedback cycle Zinklar’s latest Guided Solutions development makes it even easier to create high-quality market research studies, regardless of the levels ... Read more
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Menú Zinklar now adapts even better to your needs Complete access to all market-leading functionalities More support options Simplifying balance: introducing Zinklar Credits 5 min read Zinklar now adapts even better to your needs Zinklar was created with a vision to democratize access to high-quality insights for all businesses. The recent Series A investment round is a ... Read more
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Menú Monadic Testing Comparative testing Examples of indicators used in the evaluation of innovations or campaigns Make the right decision for every project 6 min read Monadic Testing   Market research includes different techniques when evaluating various alternatives: concepts, packs, products, advertising campaigns, etc. The main types of evaluation are monadic test, sequential monadic test, and comparative test. ... Read more
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Menú Insights’ Quality Need for more frequent insights Complexity to launch a survey 5 min read Insights’ Quality According to recent ESOMAR reports, the trend to internalize market research is already on an upward swing, and it is expected to continue in the coming years. The need to have ongoing conversations with consumers has changed how ... Read more
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Menú How does the Questions Library help with creating new surveys? Understand when to ask the correct questions Develop questions that stay aligned with research objectives Remember, your audience is human! 6 min read How does the Questions Library help with creating new surveys? Asking the right type of market research survey questions at the ... Read more
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Menú When Users and Roles are most useful for you? 4 min read When Users and Roles are most useful for you? Get better insights thanks to the new features of Zinklar, the agile market research platform. Now Zinklar enables you to create as many users as you need and assign them the right level of permissions ... Read more
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Menú Instant Access and Real-Time Responses Better Data from More People, at a Lower Cost Actually Representative Panels Discovering Consumer Habits — As They happen Conclusion 6 min read Instant Access and Real-Time Responses Mobile research brings plenty of benefits to your insights generation. It’s now been years that at Zinklar our research is exclusively ... Read more