Research

Menú The challenge: enter the children’s cereal category The process Overall results 6 min read The challenge: enter the children’s cereal category The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more

Menú What is a usage and attitude study? What can brands evaluate with a U&A research study? How do you conduct a usage and attitude study? Examples of U&A studies 6 min read What is a usage and attitude study? A usage and attitude study (U&A) is a type of descriptive market research known as a baseline ... Read more

Menú What is claims testing? What differentiates an advertising claim from a slogan? What claims should I use in my product labeling? Claims testing examples How could you test a claim? 6 min read What is claims testing? Given the overexposure to which consumers are exposed, an effective marketing and advertising strategy is key for ... Read more

Menú The challenge The rebranding process Results Measure the ROI of your rebranding today 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to measure your rebranding ROI and ... Read more

Menú What are people looking for in chocolate? Chocolate trends for 2023 Concept test for new chocolate product ideas Benefits of testing your new concept in the chocolate market Main KPIs in a concept test 6 min read What are people looking for in chocolate? Chocolate trends for 2023 Given the increasing concern of the population for ... Read more

Menú What is sustainable packaging? Sustainable packaging materials Sustainable packaging trends examples How to measure the impact of sustainable packaging on your brand image? 6 min read What is sustainable packaging? The presentation of any product is key to impacting consumers and influencing their purchasing decision. To achieve this, a company’s brand manager must follow ... Read more

Menú What is advertising creativity? Why is advertising creativity important? How to create an attractive advertisement? How to do ad creative testing? Creative testing best practices Examples of top-performing advertisements 6 min read What is advertising creativity? Creativity and innovation play a fundamental role in a context as saturated and competitive as advertising. Making a difference ... Read more

Menú Improve your advertising effectiveness with research Why you need to conduct Christmas ad testing Keep Holiday Campaigns On-Target Stay Agile in a Changing Market 5 min read Improve your advertising effectiveness with research For many brands, the Christmas season is an important time of the year, with a substantial part of their annual turnover ... Read more

Menú How to Measure Advertising Effectiveness What you will find in the Advertising Post-Test guide 3 min read How to Measure Advertising Effectiveness Advertising plays a fundamental role in a brand’s strategy, so it is crucial to measure the effectiveness of the actions carried out to ensure an effective marketing strategy and that the communication and advertising ... Read more