Survey Builder Functionalities

Including Images

Including images is easy. Just choose the options from the settings menu. You can add an image to a question, like below, or the image can be the answer.

– Add image: this allows you to add a picture or photo to a question, like the picture of a celebrity, to ensure respondents understand who you are talking about.

– Use image as an answer: instead of typing a response, you can ask respondents to answer based on the image options provided. This will help make the survey more engaging and can sometimes be easier than trying to describe something.


Extra options

These options are helpful because you can’t cover every possible answer. When you think a respondent may not choose any of the given options, might not know or remember or could even give a different answer, then these options should be used.


1. Add option ‘Other’

– This is when you think that respondents may want to answer something that is not included amongst the answers i.e. countries visited. You are limited to 10 possible answers but there are many more countries that people could have visited. ‘Other’ also has a ‘type in’ functionality that allows you to see if you are missing a popular answer from the formal list of responses.

2. I don’t know + None of the above

– It’s an exclusive code, so respondents can’t select a response as well as ‘none of the above’ or ‘I don’t know’. These two options will always be at the bottom of the answer list, even if the “random order answers” option is selected.

– The text for these options can be edited. For instance, you can save questions like ‘from the following fast food restaurants, select those that you have visited recently (in the past month)’. Options: Restaurant A, Restaurant B, Restaurant C, Others (specify) + I haven’t visited any fast food restaurants in the past week (editing “I don’t know”) + I never go to fast food restaurants (editing “None of the above”).

By doing so, in a single question you’ll have the % of consumers that visit fast food restaurants, the % of visitors in the past month and the % of visitors per restaurant.

Random order answers

Randomising answers is best practice when giving respondents a choice of several options. It will remove any order bias from the data.

This is an important feature that you’ll need to use when you want to avoid bias, i.e. if you have a list of 10 options and every respondent is shown them in the same order. Then the options at the bottom of the list may have less visibility and therefore get chosen less. You should use this when you are not asking a scale or when the options don’t need to be asked in order.


Random order questions

This is the same as the ‘random order answers’ feature, but in a Matrix it’s a grid style question with multiple questions and answers. You may need to rotate the order of questions to remove bias, for example, you may have multiple brand attributes to ask one by one and provide multiple responses, so you want to remove any order bias from both the questions and the answers.


Multiple selection

In a Matrix question you can allow people to give multiple answers or force them to make a single choice. This is because you can give them a choice of many relevant answers (like brand attributes) but you can also craft a scale response question to which you want only one answer.


Mandatory responses

This can go hand in hand with multiple selection, as you may need respondents to pick at least one answer but limit how many they give (keep them focused, minimise the question length).


‘Copy’ and ‘Delete’

These functions are simple and straightforward: one allows you to duplicate a question to save you from repeating your work and the other allows you to remove a question you no longer need.

You can use it to ask very similar questions to different people, like asking the same question but changing the brands or products.

If you choose the wrong question type or decide you no longer like or need the question, you can select the rubbish bin icon. Don’t worry, it will ask you to confirm your decision to stop you from accidentally deleting the wrong one.


Logic Jumps

‘Logic’ is essentially the ability to filter respondents so that the right people are asked the right questions. Respondents don’t want to answer questions that are not relevant to them and you don’t need them skewing the data or insights in any way.


Linked Answers

Linked Answers is a new feature added to the online survey creation process. The benefits are:

– It improves the respondent experience.
– It cuts down the manual work needed to create survey questions.
– The data is automatically filtered for the questions you define.
– It’s easy to use.
– It’s optional.

What does it do?

It allows you to only show the responses given to a previous question so that respondents don’t need to repeat themselves or give a response to something that is not relevant to them.