Post Test Guide
Measure your ad effectiveness in 10 questions
Key takeaways
Media channels consumers choose to stay up-to-date with the World Cup
Consumer ranking: Top-of-mind brands during the 2022 World Cup
Which brand has massively increased the “willingness to buy” by sponsoring the World Cup
How to ensure your advert effectiveness during major campaigns
Study design
Where
The United States, the United Kingdom, Germany, France, Spain, Mexico, Argentina and Brazil.
Who
4.000 consumers
When
November 30th 2022
This report is dedicated to
Marketing & Insights professionals who want to know how advertising during the World Cup can benefit brands. Companies need to know the advertising impact of their campaigns and find out whether they are accepted or rejected by the consumer, especially in major campaigns such as the World Cup.
In this report, we, at Zinklar, want to shed some light on how technology can support brands to determine the ROI of their campaigns and optimize future communication.
It is crucial for marketing departments to understand consumer behavior. Brands that succeed in adapting their product and service offerings and marketing strategy to the needs of their customers will outperform their competitors.
Read the Consumer Ranking of World Cup Brands and discover if your brand is at the Top of Consumers’ Minds.
Check out our other reports
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How inflation concerns impact consumers’ spending
Beverage & Food Trends 2022
The impact of the pandemic on the way we eat and drink in and out of the home. Get the full report here!
Launch a survey in 3 easy steps
Zinklar is an always-on insights platform that connects brands to people. With Zinklar, brands make better decisions supported by the right insights and consumers make their voice heard to get better products, experiences, and content.
1
Select your target audience from all over the world
Filter by your desired sample in any country by choosing the right demographic criteria. Tap into pre-defined audiences to fast-track the selection and minimize any sample wastage.
2
Agile survey set-up in minutes
Build your survey in a few steps by selecting fully customizable templates and standalone common questions from our vast libraries. Add audio files, videos, or images to the survey.
3
Make hands-on decisions the same day
Access your survey results as fast as in a few hours and analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations.
What does Zinklar do?
Zinklar provides high-quality surveys in minutes, allows you to gather responses in hours and deliver actionable insights the same day – all from one platform.
Why our clients use Zinklar?
· 140 million consumers from more than 80 countries where 99% of market research is conducted
· More than 2000 pre-defined profiles
· Completion rate is 3.5 times higher than industry average
· Average study completed in 4 hours vs. 42 hours for the nearest competitor
What solutions do we offer?
We allow your teams to test product concepts, brand names, packaging, price, and advertising campaigns more often and faster than ever before.
