Zinklar Reports

World Cup 2022: Consumer ranking of top-of-mind brands

zinklar world cup report cover

Key takeaways: The magnitude of World Cup advertising

  • Media channels consumers choose to stay up-to-date with the World Cup
  • Consumer ranking: Top-of-mind brands during the 2022 World Cup
  • Which brand has massively increased the “willingness to buy” by sponsoring the World Cup
  • How to ensure your advert effectiveness during major campaigns

Study design


The United States, the United Kingdom, Germany, France, Spain, Mexico, Argentina and Brazil.


4.000 consumers


November 30th 2022

This report is dedicated to

Marketing & Insights professionals who want to know how advertising during the World Cup can benefit brands. Companies need to know the advertising impact of their campaigns and find out whether they are accepted or rejected by the consumer, especially in major campaigns such as the World Cup.

In this report, we, at Zinklar, want to shed some light on how technology can support brands to determine the ROI of their campaigns and optimize future communication.

It is crucial for marketing departments to understand consumer behavior. Brands that succeed in adapting their product and service offerings and marketing strategy to the needs of their customers will outperform their competitors.

Read the Consumer Ranking of World Cup Brands and discover if your brand is at the Top of Consumers’ Minds.

world cup brands | marcas en el mundial

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