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Zinklar Spending habits trend report

Spending Habits UK

What do we do with our money? How do we save up? Do we use apps to manage our spending? All that and more, in our trend report:
  • Investment practices & spending habits
  • Consumer’s saving strategies
  • Penny pinching or splurging come bonus time
  • Budget management apps are the next big thing
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Category:

Entering a new product category

Advertisement Pre-Test, Drivers & Barriers, Funnel & Brand Health, Naming Test, Packaging Test
Use case: Category Consumption - toothpaste

Category consumption exploratory research

Concept / Product Test, Exploratory Phase
Use case: Adapting campaign globally - laundry detergent

Adapting campaign globally

Advertisement Pre-Test, Claim Test, Funnel & Brand Health

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