Use case: Brand image improvement - health and home products

Brand image improvement

An FMCG market leader realises that consumers aren’t feeling as connected as before and feel the brand is growing more and more distant. They launch Brand Health and Communication trackings, a U&A study and several Ad Post-tests to discover:
  • The best way to increase their affinity
  • What celebrity is better suited for the job
  • The impact the celebrity has on the brand
  • How to increase their sales by 20%

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