Use case: Category Consumption - toothpaste

Category consumption exploratory research

A toothpaste brand needs to come up with new value propositions in order to hold its privileged position in the industry. They launch a multi-country study, a concept screening test, 4 monadic studies and a packaging test to find out:
  • A niche within their industry
  • The best concept to turn into a product
  • Optimal visual identity for it
  • How to increase their sales by 10%