Use case: New target repositioning - dairy product

New target repositioning

A multinational dairy product producer sees its sales hit rock bottom and needs to act in order to find out what the cause is. With different studies including Exploratory Phase, U&A, Concept and Product tests, we help them find out:
  • Their current target group’s purchasing habits
  • A new target and how to engage it
  • Top brands for a co-branding launch
  • How to achieve a 5M€ revenue campaign