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Use case: Product relaunch - perfume

Product relaunch

A fashion and perfume company is thinking of launching a premium version of one of their products without removing the original one from stores. They launch a U&A study, a Pricing Test, several pretests and an Ad Post-test to find out:
  • How consumers would respond to the launch
  • If they would pay a 25% price increase
  • Best advertising and packaging options
  • How to increase their sales by 15%
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Other success stories

Category:

Entering a new product category

Advertisement Pre-Test, Drivers & Barriers, Funnel & Brand Health, Naming Test, Packaging Test
Use case: Brand image improvement - health and home products

Brand image improvement

Advertisement Post-Test, Communication Tracking, Funnel & Brand Health, Image & Positioning, Usage & Attitude
Use case: Choosing the right communication strategy - energy drink

Choosing the right communication strategy

Advertisement Pre-Test, Funnel & Brand Health

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