Use case: Product relaunch - perfume

Product relaunch

A fashion and perfume company is thinking of launching a premium version of one of their products without removing the original one from stores. They launch a U&A study, a Pricing Test, several pretests and an Ad Post-test to find out:
  • How consumers would respond to the launch
  • If they would pay a 25% price increase
  • Best advertising and packaging options
  • How to increase their sales by 15%

By continuing, you accept the use of cookies. Review the cookie policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close