Use case: Product relaunch - perfume

Product relaunch

A fashion and perfume company is thinking of launching a premium version of one of their products without removing the original one from stores. They launch a U&A study, a Pricing Test, several pretests and an Ad Post-test to find out:
  • How consumers would respond to the launch
  • If they would pay a 25% price increase
  • Best advertising and packaging options
  • How to increase their sales by 15%